The Science of Brassiness: A Deep Dive into Why Blonde Hair Turns Yellow and How Purple Shampoo Chemically Corrects It

Published on Feb. 21, 2024, 8:22 a.m.

It's a familiar story for anyone with blonde, silver, or highlighted hair. You walk out of the salon, your color a perfect symp…

L'Oreal Paris EverPure Purple Shampoo: Banish Brass and Keep Your Blonde Bright

Published on Feb. 21, 2024, 7:53 a.m.

In the sprawling, sun-baked villas of ancient Rome, the pursuit of golden hair was a high-stakes affair. A Roman matron might s…